The Etho

Behind every great brand is a great woman: Ours is Mother Earth. An online marketplace making sustainable living easy.

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The Curated

Welcome to our curated space where you can shop brands by women for women.

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What We Believe

Every single person should be able to thrive in a dignified, sustainable way––regardless of where they live.

That every person has the potential to make a positive difference in the lives of others.

Addressing the needs of the most marginalized people starts with a change in our thinking about global poverty; that everyone should have equal access to the prosperity and opportunity.

Radical empowerment and leading with integrity, respect, and humility––always.

Our Vision

To eradicate extreme poverty among women by providing access to markets for 100 Million Women around the world by 2030.